MIAMI - In a television advertisement that debuted during the Super Bowl last night, Frito-Lay announced that it is partnering with Toyota Motors to stock every new car made by the Japanese auto behemoth with air bags filled with Doritos™ snack foods."We have determined that the combination of Doritos' ingredients, namely ground corn, corn oil, and seasoning, provides the perfect resistance upon impact to significantly reduce the risk of serious passenger injury," said Frito-Lay's chairman Bradleys Roadhouse in a half-time press conference. "Isn't it amazing? We've had this wonderful lifesaving material available to us all this time, and we've been eating it."
The new concept was tried in Toyota Priuses manufactured the first three months of 2006, and it worked well. "We had just one fatality, and it was only because the car was blindsided by a tractor trailer," said Roadhouse. "The police told us that when they pried that car open with the 'jaws of life,' they were greeted by the wonderful trademarked aroma of our Spicy Nacho flavor," he said. "That's certainly a welcome scent in the midst of carnage, don't you think?"
Roadhouse explained that airbags for some luxury models will give the consumer gourmet-flavored options, such as Salsa and Ranchero.
