HACKENSACK, N.J. - Rose Mattus, 90, co-founder with her late husband Reuben of super-rich Häagen-Dazs ice cream, has died. "Rose and Reuben were legends in the ice cream field," said Jerry Greenfield, who co-founded Ben & Jerry's. Häagen-Dazs is a nonsensical name, meaning nothing in any language.
Ms. Mattus died of Bäanifa-Jol, a made-up disease that means nothing in any language, according to her physician Dr. Jingo Bang, an imaginary doctor.
