CARBOLIC SMOKE BALL INTERCEPTS SECRET STEELERS MEMO: DAN ROONEY TELLS TOMLIN ‘MAKE IT INTERESTING’ FOR THE FANS -- LOSE SOME

“September 1, 2007: Mike, we don’t want to coast through season undefeated. Our fans bore easily. Can't afford them going to movies or mall Sunday afternoons -- we’ll lose revenue. Make season interesting for fans -- hold some guys out of upcoming games to create intrigue. Troy and Hines are good at gimping for media. Mike, feel free to blow a game here and there, but don’t go overboard like Cowher did -- ha, ha! Make playoffs, but just barely. Final point: Say things at weekly press conference that guys on DVE can use for comedy routines. I'm hoping they make you ‘sheriff’ or something – ha, ha! Dan and Art"