“We tried this with Anna Nicole Smith, but we could milk her death for only so long,” executive producer says
HOLLYWOOD - Celebrity news program Entertainment Tonight will begin a new 24-hour channel devoted exclusively to Osmond Family news beginning December 1. Executive Producer Noah Swayne and fifty assorted Osmond family members made the announcement today in Hollywood.
HOLLYWOOD - Celebrity news program Entertainment Tonight will begin a new 24-hour channel devoted exclusively to Osmond Family news beginning December 1. Executive Producer Noah Swayne and fifty assorted Osmond family members made the announcement today in Hollywood.
“We’re already devoting 95% of our daily program to the Osmond family, so it won’t be that big a change for us,” executive producer Noah Swayne said today. “There’s so much material we can use for round-the-clock programming. There’s the nostalgia angle, where we’ll show clips from the old ‘Donny and Marie Show.’ We can cover the family’s upcoming reunion tour in excruciating detail. And Marie’s a whole program in and of herself, with her dancing, her passing out, her divorces and eight kids, and the son in rehab.”
With the change, Donny Osmond will be promoted from an ET special correspondent to full-time correspondent. “This will be a challenge for Donny, since he will have to balance being an Osmond with being a reporter,” Swayne said. “But we trust he will uphold the very high journalistic standards we have here at Entertainment Tonight.”
Swayne is confident that the 24-hour format will work. “We first tried the format with Anna Nicole, but once she died we didn’t have a lot to work with, even with Howard K. Stern, Larry Birkhead and the baby still around. The great thing about the Osmonds is, if any one of them goes down for any reason, there are still about 120 left.”
