Big Mac, milkshake installations to join existing french fries sculpture PITTSBURGH — Mayor Luke Ravenstahl announced today that the city of Pittsburgh has sold the naming rights for Frank Curto Park to the McDonald’s Corporation. Under the terms of the deal, which will bring $5 million to the city’s coffers and at least three new McDonald’s restaurants to the Hill District, the popular Bigelow Boulevard park will be renamed Extra Value Meal Overlook.
“Myself and [URA Director] Pat Ford worked long and hard on this deal,” Mayor Ravenstahl said, “and we think, personally, that as far as we’re concerned, it’s going to be a real win-win for the city going forward.”
McDonald’s CEO Jim Skinner said the park was an obvious choice for his company’s first foray into public naming rights because the spot boasts “a great view, gets plenty of traffic, and has a lot of potential for artistic and commercial synergies.”
Mr. Skinner added that the park’s popular french fries sculpture, to which a Big Mac and milkshake will soon be added, made the property even more attractive to his company.
“When we saw that space,” he said, “we just couldn’t wait to Supersize it.”
