Carbolic Smoke Ball: PepsiCo BOWS TO PRESSURE, CHANGES AQUAFINA LABEL TO SHOW DRINK COMES FROM TAP WATER

ABOUT CARBOLIC SMOKE BALL

“One of America’s great web sites.” Brian O'Neill, Pittsburgh Post-Gazette

“The city’s equivalent of The Onion.” New York Times

“Carbolic Smoke Ball's rise to greatness is a tale as old as time -- which, according to Sarah Palin, is only about 6,000 years.” Randy Baumann, WDVE-102.5, Pittsburgh

“This stuff is better than The Onion.” Tony Norman, Pittsburgh Post-Gazette

“They’re some of the world’s funniest men, and they deserve our attention.” Rick Sebak, PBS/WQED Multimedia

“One of Pittsburgh's most popular blogs, and it's gaining a growing national audience.”
Pittsburgh Magazine

“Nothing is sacred for the guys who run Carbolic Smoke Ball. Nothing.” Pittsburgh Tribune-Review

How Carbolic started an urban legend. Snopes.com