HOLLYWOOD - Abraham Zapruder, the man who filmed the assassination of President John F. Kennedy, is coming out of retirement to film a commercial for the Toro Lawn Mower Company. Insiders say Zapruder will use the same Bell & Howell 8mm camera that he used to film the assassination.
Like the assassination film, the commercial will be exactly 26.6 seconds in length, it will be silent, and, without warning, frame 313 will explode with crackling pop-pop-pop brutality as the beloved lawn mower blows up.
The commercial features some of the time-honored techniques Zapruder popularized. He is widely regarded as the father of handheld, shaky camera work to create the illusion of stark intimacy, a style imitated in countless films since 1963.